In Search of Successful Mobile Advertising: Consumer and Business Perspectives

Barnes, S.J., Scornavacca, E., McKenzie, K. and Carroll, A. (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Handbook of Research on Mobile Marketing Management. IGI Global, Hershey.

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	06 Apr 2011 09:10
Last Modified:	25 Jul 2021 23:35
URI:	https://ueaeprints.uea.ac.uk/id/eprint/28130
DOI:

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