Competitive Coupon Targeting

Shaffer, Greg and John Zhang, Z. (1995) Competitive Coupon Targeting. Marketing Science, 14. pp. 395-416.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 01 Apr 2011 15:38
Last Modified: 04 Jul 2021 23:52

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