Competitive Coupon Targeting

Shaffer, Greg and John Zhang, Z. (1995) Competitive Coupon Targeting. Marketing Science, 14. pp. 395-416.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	01 Apr 2011 15:38
Last Modified:	04 Jul 2021 23:52
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27867
DOI:

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