When good news about your rival is good for you: The effect of third-party information on the division of channel profits

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Shaffer, Greg and Zettelmeyer, Florian (2002) When good news about your rival is good for you: The effect of third-party information on the division of channel profits. Marketing Science, 21 (3). pp. 273-293.

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Abstract

The Internet has led to a large number of third-party sources that offer high-quality information about firms's products at little or no cost to consumers. As a result, many of these sources have grown in popularity, extending well-beyond the usual reach of traditional third parties such as Consumer Reports and Kelly's Blue Book. For example, the online version of Edmunds offers, at no cost to consumers, information about new products, existing products, long-term tests, and buyers' guides, all relating to the automotive industry. AvWeb.com delivers weekly aviation news and new product reviews to its readers, and a large number of websites follow developments on computer platforms such as the Apple Macintosh.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Nicola Secker
Date Deposited: 01 Apr 2011 15:39
Last Modified: 09 Aug 2023 13:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/27863
DOI:

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