Comparative Advertising and In-Store Displays

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Shaffer, Greg and Zettelmeyer, Florian (2009) Comparative Advertising and In-Store Displays. Marketing Science, 28 (6). pp. 1144-1156.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	01 Apr 2011 08:06
Last Modified:	12 Oct 2025 20:31
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27812
DOI:	10.1287/mksc.1090.0521

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