Purchase behavior in virtual worlds: An empirical investigation in Second Life

Guo, Yue and Barnes, Stuart (2011) Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information and Management, 48 (7). pp. 303-312.

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Abstract

Virtual worlds are an emerging online transaction context in which millions of players around the world participate and trade virtual items with one another. However, little research has been conducted into purchase behavior in this new context. To address this gap, we developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. An online survey was conducted within Second Life (n = 250) and tested using structural equation modeling. We conclude with implications for practice and research limitations.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	29 Mar 2011 14:47
Last Modified:	24 Sep 2024 09:03
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27466
DOI:	10.1016/j.im.2011.07.004

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