Consumer Perceptions and Attitudes Towards Mobile Marketing.

Carroll, A., Barnes, Stuart and Scornavacca, E. (2008) Consumer Perceptions and Attitudes Towards Mobile Marketing. In: Mobile Computing: Concepts, Methodologies, Tools and Applications. IGI Global, Hershey.

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 13:59
Last Modified: 22 Apr 2020 10:01
URI: https://ueaeprints.uea.ac.uk/id/eprint/27451
DOI:

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