Consumer Perceptions and Attitudes Towards Mobile Marketing.

Carroll, A., Barnes, Stuart and Scornavacca, E. (2008) Consumer Perceptions and Attitudes Towards Mobile Marketing. In: Mobile Computing: Concepts, Methodologies, Tools and Applications. IGI Global, Hershey.

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	29 Mar 2011 13:59
Last Modified:	23 Oct 2022 23:54
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27451
DOI:

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