Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds.
Tools
Barnes, S.J. and Mattsson, J. (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, 2009-08-01.
This is the latest version of this item.
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Stuart Barnes |
Date Deposited: | 29 Mar 2011 14:02 |
Last Modified: | 09 Mar 2021 00:48 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/27442 |
DOI: |
Available Versions of this Item
-
Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. (deposited 13 Jan 2011 10:40)
- Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. (deposited 29 Mar 2011 14:02) [Currently Displayed]
Actions (login required)
![]() |
View Item |