Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds.

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Barnes, S.J. and Mattsson, J. (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, 2009-08-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 14:02
Last Modified: 10 Jul 2020 23:27
URI: https://ueaeprints.uea.ac.uk/id/eprint/27442
DOI:

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