Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds.

Barnes, S.J. and Mattsson, J. (2009) Testing an Axiological Model for Assessing the Value of Real-Life Brands in Virtual Worlds. In: AMA Summer Educator’s Conference, 2009-08-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Stuart Barnes
Date Deposited:	29 Mar 2011 14:02
Last Modified:	24 Sep 2024 07:07
URI:	https://ueaeprints.uea.ac.uk/id/eprint/27442
DOI:

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