Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden)

Barnes, S.J. and Mattsson, J. (2010) Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden). In: Proceedings of the AMA Summer Educator’s Conference, 2010-08-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 10:49
Last Modified: 25 Sep 2020 23:58
URI: https://ueaeprints.uea.ac.uk/id/eprint/27189
DOI:

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