Barnes, S.J. and Mattsson, J. (2010) Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden). In: Proceedings of the AMA Summer Educator’s Conference, 2010-08-01.
Full text not available from this repository.Item Type: | Conference or Workshop Item (Paper) |
---|---|
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Stuart Barnes |
Date Deposited: | 29 Mar 2011 10:49 |
Last Modified: | 25 Sep 2021 00:30 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/27189 |
DOI: |
Actions (login required)
View Item |