Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing?

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing? In: The proceedings of the Academy of Marketing Science Summer Conference, 2011-05-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Lucy Piper
Date Deposited:	18 Mar 2011 17:13
Last Modified:	24 Sep 2024 07:05
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26713
DOI:

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