Building brand Communities Through Event-Marketing: A Conceptual Framework

Charitsos, Vaseleios, Whelan, Susan and Wohlfeil, Markus (2008) Building brand Communities Through Event-Marketing: A Conceptual Framework. In: Proceedings of the 11th Irish Academy of Management Conference, 2008-01-01.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: event-marketing,experiential marketing,university branding,case study
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Amanda Holland
Date Deposited: 11 Mar 2011 11:29
Last Modified: 19 Oct 2020 00:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/25926
DOI:

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