Building brand Communities Through Event-Marketing: A Conceptual Framework

Charitsos, Vaseleios, Whelan, Susan and Wohlfeil, Markus (2008) Building brand Communities Through Event-Marketing: A Conceptual Framework. In: 11th Irish Academy of Management Conference, 2008-01-01, Dublin City University.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	event-marketing,experiential marketing,university branding,case study
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Amanda Holland
Date Deposited:	11 Mar 2011 11:29
Last Modified:	24 Sep 2024 07:09
URI:	https://ueaeprints.uea.ac.uk/id/eprint/25926
DOI:

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