Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'

Wohlfeil, Markus and Whelan, Susan (2008) Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'. European Advances in Consumer Research, 8. pp. 137-143.

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As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.

Item Type: Article
Uncontrolled Keywords: film consumption,movie consumption,movie enjoyment,experiential consumption,autoethnography,introspection,introspective research,narrative transportation theory,narrative immersion,subjective personal introspection,consumer behaviour,consumer culture theory,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
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Depositing User: Amanda Holland
Date Deposited: 09 Mar 2011 15:41
Last Modified: 29 Aug 2023 14:30


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