Wohlfeil, Markus and Whelan, Susan (2008) Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'. European Advances in Consumer Research, 8. pp. 137-143.
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Abstract
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
Item Type: | Article |
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Uncontrolled Keywords: | film consumption,movie consumption,movie enjoyment,experiential consumption,autoethnography,introspection,introspective research,narrative transportation theory,narrative immersion,subjective personal introspection,consumer behaviour,consumer culture theory,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production |
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
UEA Research Groups: | Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) |
Related URLs: | |
Depositing User: | Amanda Holland |
Date Deposited: | 09 Mar 2011 15:41 |
Last Modified: | 29 Aug 2023 14:30 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/25882 |
DOI: |
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