The Importance of Creating Effective Working Relationships between Sales and Marketing

Le Meunier-FitzHugh, K. and Massey, G. (2011) The Importance of Creating Effective Working Relationships between Sales and Marketing. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Amanda Holland
Date Deposited:	11 Feb 2011 12:02
Last Modified:	28 Mar 2025 01:25
URI:	https://ueaeprints.uea.ac.uk/id/eprint/21313
DOI:

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