Introduction to The Oxford Handbook on Strategic Sales and Sales Management

Cravens, David W., Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) Introduction to The Oxford Handbook on Strategic Sales and Sales Management. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K, pp. 1-16. ISBN 978-0-19-956945-8

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Abstract

This book provides a snapshot of the current thinking on the strategic role of sales and sales management, and identifies some of the key challenges presented to senior managers. The importance of a sales organization continues to be critical in creating value, and profits for organizations. Escalating sales and selling costs require organizations to be more focused on results and highlight the shifting of resources from marketing to sales, and the growth in customer power now requires a strategic, not a tactical response. This book provides an unrivalled collection of articles by the leading academics in the field of sales and marketing management. Sales is experiencing a renaissance driven by a number of factors including building profitable relationships, creating/delivering value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship selling.

Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Amanda Holland
Date Deposited:	11 Feb 2011 11:59
Last Modified:	10 Mar 2024 00:31
URI:	https://ueaeprints.uea.ac.uk/id/eprint/21312
DOI:	10.1093/oxfordhb/9780199569458.003.0001

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