Addressing customer myopia: strategic interactive marketing planning in a volatile business environment

Kendrick, Terry and Fletcher, Keith (2002) Addressing customer myopia: strategic interactive marketing planning in a volatile business environment. Journal of Database Marketing, 9 (3). pp. 207-218.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Amanda Holland
Date Deposited: 31 Jan 2011 16:10
Last Modified: 08 Sep 2020 23:36
URI: https://ueaeprints.uea.ac.uk/id/eprint/20532
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