Addressing customer myopia: strategic interactive marketing planning in a volatile business environment

Kendrick, Terry and Fletcher, Keith (2002) Addressing customer myopia: strategic interactive marketing planning in a volatile business environment. Journal of Database Marketing, 9 (3). pp. 207-218.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Related URLs:	https://link.springer.com/content/pdf/10...
Depositing User:	Amanda Holland
Date Deposited:	31 Jan 2011 16:10
Last Modified:	08 Sep 2021 00:34
URI:	https://ueaeprints.uea.ac.uk/id/eprint/20532
DOI:

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