Ordering anomalies in choice experiments

Day, Brett and Pinto Prades, Jose-Luis (2010) Ordering anomalies in choice experiments. Journal of Environmental Economics and Management, 59 (3). pp. 7675-7697.

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Abstract

This paper investigates whether responses to choice experiments (CEs) are subject to ordering anomalies. While previous research has focussed on the possibility that such anomalies relate to position in the sequence of choice tasks, our research reveals that the particular order of tasks matters. Using a novel experimental design that allows us to test our hypotheses using simple nonparametric statistics, we observe ordering anomalies in CE data similar to those recorded in the dichotomous choice contingent valuation literature. Those ordering effects operate in both price and commodity dimensions and are observed to compound over a series of choice tasks. Our findings cast serious doubt on the current practice of asking each respondent to undertake several choice tasks in a CE while treating each response as an independent observation on that individual's preferences.

Item Type: Article
Faculty \ School: Faculty of Science > School of Environmental Sciences
UEA Research Groups: Faculty of Science > Research Centres > Centre for Social and Economic Research on the Global Environment (CSERGE)
Faculty of Science > Research Groups > Resources, Sustainability and Governance (former - to 2018)
Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Faculty of Medicine and Health Sciences > Research Centres > Business and Local Government Data Research Centre (former - to 2023)
Depositing User: Rosie Cullington
Date Deposited: 02 Feb 2011 15:33
Last Modified: 22 Apr 2023 00:16
URI: https://ueaeprints.uea.ac.uk/id/eprint/20271
DOI: 10.1016/j.jeem.2010.03.001

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