Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV)

Bateman, Ian J., Burgess, Diane, Hutchinson, W. George and Matthews, David I. (2006) Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV). Working Paper - Centre for Social and Economic Research on the Global Environment (1). pp. 1-25.

Full text not available from this repository.

Abstract

We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either: (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines; Arrow et al., 1993]; (ii) learned or 'discovered' through a process of repetition and experience [Plott, 1996; List, 2003]; (iii) internally coherent but strongly influenced by some initial arbitrary anchor [Ariely et al., 2003]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning.

Item Type: Article
Faculty \ School: Faculty of Science > School of Environmental Sciences
Related URLs:
Depositing User: Rosie Cullington
Date Deposited: 25 Jan 2011 11:48
Last Modified: 22 Apr 2023 01:25
URI: https://ueaeprints.uea.ac.uk/id/eprint/19525
DOI:

Actions (login required)

View Item View Item