Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV)

Bateman, Ian J., Burgess, Diane, Hutchinson, W. George and Matthews, David I. (2006) Preference learning versus coherent arbitrariness: NOAA guidelines or a Learning Design Contingent Valuation (LDCV). pp. 1-25.

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Abstract

We extend the contingent valuation (CV) method to test three differing conceptions of individuals' preferences as either: (i) a-priori well-formed or readily divined and revealed through a single dichotomous choice question (as per the NOAA CV guidelines; Arrow et al., 1993]; (ii) learned or 'discovered' through a process of repetition and experience [Plott, 1996; List, 2003]; (iii) internally coherent but strongly influenced by some initial arbitrary anchor [Ariely et al., 2003]. Findings reject both the first and last of these conceptions in favour of a model in which preferences converge towards standard expectations through a process of repetition and learning.

Item Type:	Article
Faculty \ School:	Faculty of Science > School of Environmental Sciences
UEA Research Groups:	Faculty of Science > Research Centres > Centre for Social and Economic Research on the Global Environment (CSERGE) Faculty of Science > Research Groups > Resources, Sustainability and Governance (former - to 2018) Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Related URLs:	http://www.scopus.com/inward/record.url?...
Depositing User:	Rosie Cullington
Date Deposited:	25 Jan 2011 11:48
Last Modified:	11 Sep 2023 14:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/19525
DOI:

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