Buyer-supplier partnerships during product design and development in the global automotive sector:Who invests, in what and when?

Lettice, F. ORCID: https://orcid.org/0000-0003-1304-4435, Wyatt, C. and Evans, S. (2010) Buyer-supplier partnerships during product design and development in the global automotive sector:Who invests, in what and when? International Journal of Production Economics, 127 (2). pp. 309-319.

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Abstract

This paper explores the concept of partnerships between buyers and suppliers in the global automotive sector during product design and development. Partnerships are often the goal in a shift away from adversarial arms-length relationships. The objective of this research is to provide empirical evidence to explain the levels of mutual investment expected and achieved in partnerships from both buyer and supplier perspectives. During this research, 25 employees from 12 global supplier organisations who were in partnership with a specific vehicle manufacturer (VM) were interviewed. Twelve employees from this VM were also interviewed. The research showed the differences between partnerships and non-partnerships and the disparities in the expectations of investment from each partner. For suppliers and buyers to get the most out of partnerships, clear expectations and investments needed over time should be understood and agreed early in the relationship. © 2009 Elsevier B.V.All rights reserved.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Faculty of Arts and Humanities > School of Literature, Drama and Creative Writing
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Faculty of Arts and Humanities > Research Groups > Creative Writing Research Group
Related URLs:
Depositing User: Julia Sheldrake
Date Deposited: 18 Jan 2011 15:24
Last Modified: 21 Mar 2023 09:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/19383
DOI: 10.1016/j.ijpe.2009.08.007

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