Why do people buy virtual items in virtual worlds? An empirical test of a conceptual model

Guo, Y. and Barnes, S.J. (2009) Why do people buy virtual items in virtual worlds? An empirical test of a conceptual model. In: European Conference on Information Systems, 2009-06-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 13 Jan 2011 10:40
Last Modified: 23 Oct 2022 23:41
URI: https://ueaeprints.uea.ac.uk/id/eprint/19177
DOI:

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