Rewards - Can they be used to help align Sales and Marketing Activities?

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2006) Rewards - Can they be used to help align Sales and Marketing Activities? In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Vishal Gautam
Date Deposited:	13 Jan 2011 10:40
Last Modified:	24 Sep 2024 07:10
URI:	https://ueaeprints.uea.ac.uk/id/eprint/19155
DOI:

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