Towards a Benefit based Framework for Understanding B2B Services and its impact on Contract and Capability

Ng, I.C.L., Lei Guo, J.S. and Yip, Nick (2008) Towards a Benefit based Framework for Understanding B2B Services and its impact on Contract and Capability. In: 10th International Research Seminar in Services Management, 2008-05-27 - 2008-05-30.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Vishal Gautam
Date Deposited:	13 Jan 2011 10:40
Last Modified:	18 Aug 2021 23:52
URI:	https://ueaeprints.uea.ac.uk/id/eprint/19151
DOI:

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