Questions about network dynamics: Characteristics, structures, and interactions

Johnston, Wesley J., Peters, Linda D. and Gassenheimer, Jule B. (2006) Questions about network dynamics: Characteristics, structures, and interactions. Journal of Business Research, 59 (8). pp. 945-954. ISSN 0148-2963

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Abstract

Recently, researchers have raised fundamental, yet essential, questions regarding networks as they relate to marketing and business relationships. By raising and examining such questions, with examples from recent developments in the UK construction industry, the authors demonstrate a number of paradoxes intrinsic to the nature of business networks for practitioners. In an attempt to continue this analysis of networks and the conundrums they present to managers and their companies, this research raises further questions about networks. The questions address yet unanswered issues regarding network characteristics, interactions, structures and their associated dynamics. The speculation regarding these questions leads the reader further into the realm of managing within networks and the concomitant realization of markets as networks.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Aug 2006
Last Modified: 24 Sep 2024 09:51
URI: https://ueaeprints.uea.ac.uk/id/eprint/16452
DOI: 10.1016/j.jbusres.2006.03.002

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