Identity studies: Multiple perspectives and implications for corporate-level marketing

He, Hong-Wei and Balmer, John M. T. (2007) Identity studies: Multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Aug 2007
Last Modified: 21 Apr 2020 19:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/16318
DOI: 10.1108/03090560710752393

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