Identity studies: Multiple perspectives and implications for corporate-level marketing

He, Hong-Wei and Balmer, John M. T. (2007) Identity studies: Multiple perspectives and implications for corporate-level marketing. European Journal of Marketing, 41 (7/8). pp. 765-785. ISSN 0309-0566

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Vishal Gautam
Date Deposited:	01 Aug 2007
Last Modified:	13 Oct 2025 14:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/16318
DOI:	10.1108/03090560710752393

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