Consumer perceptions and attitudes towards SMS advertising:Recent evidence from New Zealand

Carroll, Amy, Barnes, Stuart J., Scornavacca, Eusebio and Fletcher, Keith (2007) Consumer perceptions and attitudes towards SMS advertising:Recent evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. ISSN 0265-0487

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 01 Jan 2007
Last Modified: 21 Apr 2020 19:23
URI: https://ueaeprints.uea.ac.uk/id/eprint/16310
DOI: 10.1080/02650487.2007.11072997

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