Consumer perceptions and attitudes towards SMS advertising:Recent evidence from New Zealand

Carroll, Amy, Barnes, Stuart J., Scornavacca, Eusebio and Fletcher, Keith (2007) Consumer perceptions and attitudes towards SMS advertising:Recent evidence from New Zealand. International Journal of Advertising, 26 (1). pp. 79-98. ISSN 0265-0487

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Vishal Gautam
Date Deposited:	01 Jan 2007
Last Modified:	27 Oct 2025 09:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/16310
DOI:	10.1080/02650487.2007.11072997

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