Agricultural Extension, Promoter Farmers, and Nudges to Encourage Technology Adoption Among Men and Women Smallholders in Sub-Saharan Africa

Mutiso, Janet M., Verschoor, Arjan and Okello, Julius J. (2026) Agricultural Extension, Promoter Farmers, and Nudges to Encourage Technology Adoption Among Men and Women Smallholders in Sub-Saharan Africa. In: Behavioural Interventions and Agricultural Innovation. UNSPECIFIED, pp. 187-206. ISBN 978-3-032-31065-1

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Abstract

This open access book synthesizes the role behavioural sciences can play in promoting the use of agricultural innovations to jumpstart productivity growth in developing countries. Dr Julius J. Okello and his team of distinguished coauthors explore how behavioural interventions can be harnessed to spur the adoption of agricultural innovation and improve quality of life of people depending on it. The authors bring together into one volume recent evidence of their applications and synthesize the current strategies and best practices to highlight major implications for practice and policy. The wide focus ranging from crop and livestock production to climate change adaptation and supply chain management underscore the versatility of behavioural interventions in agriculture. This book will be greatly valuable to development practitioners, policy makers and the academia, serving as a guide in scholarly design of studies investigating the efficacy of behavioural interventions and a reference material for NGO leaders, policy makers, students and lecturers and funding agencies.

Item Type:	Book Section
Faculty \ School:	Faculty of Science > School of Environmental Sciences Faculty of Social Sciences > School of Global Development (formerly School of International Development) Faculty of Science > Tyndall Centre for Climate Change Research University of East Anglia Research Groups/Centres > Faculty of Science > Research Centres > Tyndall Centre for Climate Change Research
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Behavioural and Experimental Development Economics Faculty of Social Sciences > Research Groups > Impact Evaluation Faculty of Social Sciences > Research Groups > Gender and Development Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Depositing User:	LivePure Connector
Date Deposited:	10 Nov 2026 12:19
Last Modified:	10 Nov 2026 12:19
URI:	https://ueaeprints.uea.ac.uk/id/eprint/105043
DOI:	10.1007/978-3-032-31066-8

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