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ToolsJopson, Edgardo M., Manenti, Fabio M., Mariuzzo, Franco, Salas, Shereena S. and Zhang, Junjun (2026) Multihoming and Platform Choice in Online food Delivery. The Philippine Review of Economics. (In Press)
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Abstract
This paper examines multihoming in the Philippine online food delivery market using two original cross‑sectional surveys of users and delivery riders. We distinguish two margins of platform participation: multihoming as a margin of engagement and single‑homing as a margin of specialization. On the user side, multihoming is more common among users with higher delivery demand, as spreading orders across platforms becomes attractive when demand is frequent enough to justify using two apps. Conditional on single‑homing, platform choice is shaped by a monetary service dimension: users in areas with larger rider networks are more likely to choose GrabFood, while those in areas with larger restaurant networks are less likely to do so, and loyalty remains a strong sorting device. On the rider side, multihoming is concentrated in thicker local demand environments and is less common among riders who report that other apps provide too few rides, and conditional on single‑homing, platform choice reflects how each platform bundles demand, compensation, and administrative requirements rather than simple market‑size differences.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | multihoming,binary logit,network effects,online food delivery,platforms,switching costs,economics and econometrics,sdg 9 - industry, innovation, and infrastructure ,/dk/atira/pure/subjectarea/asjc/2000/2002 |
| Faculty \ School: | Faculty of Social Sciences > School of Economics Faculty of Social Sciences |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Industrial Economics Faculty of Social Sciences > Research Centres > Centre for Competition Policy |
| Depositing User: | LivePure Connector |
| Date Deposited: | 01 Jun 2026 10:32 |
| Last Modified: | 01 Jun 2026 10:32 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/103211 |
| DOI: |
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