Enter the Patient: The Evolving Role of the Patient in the Organizational Buying Model of Pharmaceuticals

Hajee, Abdul C., Karakas, Fahri, Le Meunier-FitzHugh, Kenneth and Curtis, Lucill (2024) Enter the Patient: The Evolving Role of the Patient in the Organizational Buying Model of Pharmaceuticals. In: UNSPECIFIED.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School Faculty of Social Sciences
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Employment Systems and Institutions
Depositing User:	LivePure Connector
Date Deposited:	26 Jan 2026 11:30
Last Modified:	26 Jan 2026 11:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/101700
DOI:

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