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ToolsCann, Victoria, Mitra, Barbara, McKay, Fiona, House, Melody, Mairs Dyer, Jolene and Garcia-Blanco, Iñaki (2025) Global Media Monitoring Project 2025: UK Combined Nations National Report. WACC.
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Abstract
The Global Media Monitoring Project (GMMP) is in its 30th year and is one of the world’s longest running and most extensive research on gender in the news media. In 1995 there were 71 countries that took part in the monitoring. Since then, the number of countries that have participated in the project has steadily grown with over 160 countries taking part for the special 30th year comparisons. At the time of data collection there were deepening conflicts and crises as well as worldwide economic instability. The contexts included an earthquake in Tibet, the impeaching of the South Korean President Yoon Suk Yul, and a civil war in Sudan. The media that was evaluated included radio, television, newspapers and news websites across the globe on the 6th May 2025. The proportion of women as people being seen, heard or spoken about had moved from 17% in 1995 to 25% by 2025 which is only 8% increase in 30 years. Worse still was the media representation of women as experts or commentators, moving from 17% in 2005 to 23% in 2025, which was actually down from 24% in 2020. Slightly better was the number of female reporters which had moved from 28% in 1995 to 41% by 2025. Overall, in 30 years, gender inequalities still persist in news media. By 2025, only 2 out of 100 stories are likely to portray women and men in ways that challenge stereotypical portrayals of gender. In the United Kingdom the news was dominated by the 80th anniversary celebrations of VE day (Victory in Europe Day) which took place during the week of data collection. In the UK, this included the royal family being given prominence with images from Buckingham Palace balcony to street parties and flyovers by Lancaster bombers. Within the context of internet news sources, celebrity stories were given significant coverage, as images from the prior evening’s Met Gala featured heavily. In relation to politics, there had been local elections on the 1st May with results still dominating some news - particularly the success of the far right Reform party in England. Concern about Reform was similarly echoed in Wales by the Senedd (the Welsh Parliament). In Scotland, the Scottish parliament outlined priorities of the government including climate action, education reform and health care, as well as ongoing discourse about trans rights following a ruling on the Equality Act 2010 from the Supreme Court, whilst in Northern Ireland, the Stormont power sharing executive was under pressure for a lack of reforms and budget constraints. The combined figure for UK news with women as experts was 34% in 2025 which had increased slightly from 26% in 2020. However, there were also some slight variations across the four nations with England having slightly better statistics in relation to some indicators. For example, in the context of news coverage drawing on women as experts, the proportions were lower for Scotland (13%) and Wales (14%) compared to England (35%). Alongside these differences, there were also areas of similarities across the four nations. Looking at female presence in the news (Print, radio and TV) in 2025, Scotland had the highest figure (38%) compared to Northern Ireland with the lowest metric (29%). Regarding female presence in the news on the Internet, the situation was slightly better for England (47%) and Scotland (43%) compared to Wales (32%) and Northern Ireland (25%). All four nations still have room for improvement.
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | gender,media,equality,representation,equity,women,female,news,television,newspaper,radio,online news,news media industries,news production,journalism,news values,uk,england,northern ireland,scotland,wales,gender studies,sdg 5 - gender equality,sdg 10 - reduced inequalities,sdg 17 - partnerships for the goals,sdg 4 - quality education,sdg 13 - climate action ,/dk/atira/pure/subjectarea/asjc/3300/3318 |
| Faculty \ School: | Faculty of Arts and Humanities > Interdisciplinary Institute for the Humanities |
| UEA Research Groups: | Faculty of Arts and Humanities > Research Groups > Media Equality Faculty of Arts and Humanities > Research Groups > Gender and Its Intersections |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 06 Jan 2026 16:30 |
| Last Modified: | 06 Jan 2026 16:30 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/101539 |
| DOI: |
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