Too much of a good thing? Exploring the inverted U-shaped relationship between perceived CSR and voluntary pro-environmental behavior in luxury hotels

Yang, Boya, Ho, Jo Ann, Ng, Siew Imm and Cheah, Jun Hwa (Jacky) (2026) Too much of a good thing? Exploring the inverted U-shaped relationship between perceived CSR and voluntary pro-environmental behavior in luxury hotels. International Journal of Hospitality Management, 132. ISSN 0278-4319

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Abstract

Previous research has suggested that perceived corporate social responsibility (CSR) indirectly influences hotel employees’ voluntary pro-environmental behavior. Drawing upon the social exchange theory and the "too-muchof-a-good-thing" effect, this study proposes that the relationship between perceived CSR and employee voluntary pro-environmental behavior can be nonlinear, mediated by felt obligation. Using survey data collected from 603 employees working in China Macau’s four-and five-star hotels, we found that the relationship between perceived CSR and felt obligation follows an inverted U-shape, while felt obligation is positively associated with voluntary pro-environmental behavior. Consequently, felt obligation mediates the nonlinear indirect effect of perceived CSR on voluntary pro-environmental behavior. These findings contribute to the literature on micro-CSR and employees’ discretionary behavior, offering practical implications for luxury hotels aiming to promote em-ployees’ pro-environmental actions.

Item Type:	Article
Uncontrolled Keywords:	sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	LivePure Connector
Date Deposited:	03 Sep 2025 13:30
Last Modified:	03 Sep 2025 13:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/100283
DOI:	10.1016/j.ijhm.2025.104377

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