Fuelling Democracy and Growth Through Viable Media: An urgent G20 Call to Action

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Scott, Martin and Media Viability Manifesto Core Group (2025) Fuelling Democracy and Growth Through Viable Media: An urgent G20 Call to Action. M20.

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Abstract

In many contexts, the enabling economic conditions for journalism are now so weak that independent news organisations are not financially viable. Independent, pluralistic media is a prerequisite for information integrity, press freedom, and citizens’ ability to access this information — all of which are foundational to the achievement of development goals and safeguarding democratic rights. Media viability is, therefore, a necessary step in working toward the G20’s goals of solidarity, equality, and sustainability. At the national level, this requires policymakers to offer regulatory support on issues such as the advertising market, ownership regulations, and public subsidies, while outlets themselves must also take action to adjust their business models and learn from innovative approaches.

Item Type:	Other
Additional Information:	This policy brief was commissioned by UNESCO and DW Akademie, on behalf of the Media Viability Manifesto Group, within the framework of the M20 ahead of the G20 Summit in Johannesburg, on 22–23 November 2025. It was written with additional inputs from UNESCO, DW Akademie and International Media Support.
Uncontrolled Keywords:	sdg 10 - reduced inequalities,sdg 16 - peace, justice and strong institutions ,/dk/atira/pure/sustainabledevelopmentgoals/reduced_inequalities
Faculty \ School:	Faculty of Social Sciences > School of Global Development (formerly School of International Development)
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Media Equality Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media Faculty of Social Sciences > Research Groups > The State, Governance and Conflict
Related URLs:	https://media20.org/wp-content/uploads/2...
Depositing User:	LivePure Connector
Date Deposited:	22 Aug 2025 14:30
Last Modified:	22 Aug 2025 14:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/100216
DOI:

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