Entrepreneurial and SME Marketing

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Hong, Yiwen and Yang, Hsiao Pei (Sophie) (2019) Entrepreneurial and SME Marketing. In: Contemporary Issues in Marketing. Sage Publications, London, pp. 255-279. ISBN 9781526478887

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Official URL: https://us.sagepub.com/en-us/nam/contemporary-issu...

Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	07 Aug 2025 15:30
Last Modified:	07 Aug 2025 15:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/100104
DOI:	isbn:9781526478887

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