“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty

Gerrath, Maximilian H.E.E and Usrey, Bryan (2016) “The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty. In: Association for Consumer Research, 2016-10-27.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 13 Sep 2017 06:10
Last Modified: 13 Sep 2017 06:10
URI: https://ueaeprints.uea.ac.uk/id/eprint/64851
DOI:

Actions (login required)

View Item