Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability

Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos and Theotokis, Aristeidis (2017) Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability. In: European Marketing Academy Conference, 2017-05-23.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 13 Sep 2017 06:10
Last Modified: 13 Sep 2017 06:10
URI: https://ueaeprints.uea.ac.uk/id/eprint/64850
DOI:

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