From publishers to self-publishing: The disruptive effects of digitalisation on the book industry

Hviid, Morten, Izquierdo Sanchez, Sofia and Jacques, Sabine (2016) From publishers to self-publishing: The disruptive effects of digitalisation on the book industry. In: CREATe Festival 2016: Copyright & the Future of Digital Creativity, 2016-06-24, University of Glasgow.

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Abstract

This paper explores the structure of the book publishing industry post-digitalisation. We argue that the introduction of successful e-book readers has belatedly given digitalisation the characteristics of a disruptive technology by making self-publishing a serious option for authors. This has been supported by the entry of new types of intermediaries and the strengthening of others. These changes have reduced the overall complexities for an author to get a book self-published. As a result, a larger share of the surplus from the book industry is likely going to authors, explaining the significant increase in the supply of books. The potential over-supply of books has created a new problem by making consumer search more difficult. We argue that digitalisation has shifted the potential market failure from inadequate supply of books to asymmetric information about quality. It remains to be seen whether the market will provide appropriate intermediaries to solve the associated asymmetric information problem and, if not, what appropriate interventions should be contemplated.

Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > School of Law
Faculty of Social Sciences > School of Economics
Faculty of Social Sciences > Norwich Business School
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Depositing User: Pure Connector
Date Deposited: 11 Oct 2016 14:00
Last Modified: 25 Dec 2018 01:07
URI: https://ueaeprints.uea.ac.uk/id/eprint/60855
DOI:

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