Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

Yeo, T. E. D. (2010) Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. In: Association for Consumer Research, 2015-10-20, Florida.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 06 Dec 2015 02:11
Last Modified: 27 Jan 2019 01:10
URI: https://ueaeprints.uea.ac.uk/id/eprint/55679
DOI:

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