Book Section #51464

Korfiatis, N., Rodríguez, D. and Sicilia, M.-A. (2008) UNSPECIFIED In: UNSPECIFIED Springer Berlin / Heidelberg, pp. 423-432. ISBN 9783540877806

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Online product reviews is an important advantage for consumers of experience goods in online marketplaces and act as a useful source of information during the purchase of a good. Furthermore in some online marketplaces consumers have the opportunity to evaluate how helpful a review was by using a binary evaluation interface provided by the online marketplace. This results to the usefulness score of a review which is calculated as a fraction of helpful votes over the total votes that this review has received. Our early results indicate that the usefulness score of a particular review is affected in a significant way by the qualitative characteristics of the review as measured by readability tests applied to a large dataset of reviews collected from the UK section of the popular online marketplace Amazon.

Item Type: Book Section
Uncontrolled Keywords: readbility tests,online services
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Pure Connector
Date Deposited: 21 Jan 2015 16:12
Last Modified: 13 Mar 2019 10:55
DOI: 10.1007/978-3-540-87781-3_46

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