Realising the vision:Translating strategy into action through policy mangement

Butterworth, R. and Witcher, Barry (2001) Realising the vision:Translating strategy into action through policy mangement. Journal of the Institution of British Telecommunications Engineers, 2 (4). pp. 24-30. ISSN 1470-5826

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Abstract

The failure to link the achievement of top management goals with daily management at an operational level is a major cause of loss of momentum in change management. In addition to a process for preparing strategies, top managers need to implement a framework which mobilises company-wide effort for realising them. Policy management is about giving managers the flexibility to work towards the achievement of agreed objectives in ways they determine most effective for their part of the business.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
University of East Anglia > Faculty of Arts and Humanities > Research Centres > Centre for Japanese Studies
Depositing User: Pure Connector
Date Deposited: 17 Dec 2013 12:14
Last Modified: 25 Jul 2018 09:02
URI: https://ueaeprints.uea.ac.uk/id/eprint/45346
DOI:

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