Motivation crowding in real consumption decisions: Who is messing with my groceries?

Perino, Grischa, Panzone, Luca A. and Swanson, Timothy (2014) Motivation crowding in real consumption decisions: Who is messing with my groceries? Economic Inquiry, 52 (2). pp. 592-607. ISSN 1465-7295

[img]
Preview
PDF (Perino_Panzone_Swanson_CrowdingPaper_final.pdf) - Submitted Version
Download (791kB) | Preview

    Abstract

    We present evidence of crowding out of intrinsic motivation in real purchasing decisions from a field experiment in a large supermarket chain. We compare three instruments, a label, a subsidy and a neutral price change, in their ability to induce consumers to switch from dirty to clean products. Interestingly a subsidy framed as an intervention is less effective than either a label or a neutrally framed price change. We argue that this provides a new explanation for crowding behaviour: consumers are resistant to having the line of demarcation between public and private decision making moved - in either direction.

    Item Type: Article
    Faculty \ School: Faculty of Social Sciences > School of Economics
    Depositing User: Grischa Perino
    Date Deposited: 19 Feb 2013 08:37
    Last Modified: 25 Jul 2018 03:16
    URI: https://ueaeprints.uea.ac.uk/id/eprint/41253
    DOI: 10.1111/ecin.12024

    Actions (login required)

    View Item