Class Distinction: Brand Experience Event Management for the Mercedes-Benz M Class

Spickett-Jones, Graham, Eng, T. Y. and Weakley, S. (2002) Class Distinction: Brand Experience Event Management for the Mercedes-Benz M Class. In: Academy of Marketing Conference, Nottingham Business School, 2002-01-01.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User: Anna Flack
Date Deposited: 21 Aug 2012 08:56
Last Modified: 18 Aug 2021 23:54
URI: https://ueaeprints.uea.ac.uk/id/eprint/39380
DOI:

Actions (login required)

View Item View Item