Integrating Information Technology into Marketing Management

Bready, M., Saren, M. and Tzokas, N. (2002) Integrating Information Technology into Marketing Management. Journal of Marketing Management, 18 (5-6). pp. 555-576. ISSN 1472-1376

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 16:36
Last Modified: 03 Dec 2018 00:57
URI: https://ueaeprints.uea.ac.uk/id/eprint/29558
DOI:

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