From Fiction to Fact: Exploring the Defictionalization of Brands in Media

Barnes, S.J. and Chrysochoidis, G. (2010) From Fiction to Fact: Exploring the Defictionalization of Brands in Media. In: Proceedings of the AMA Summer Educator's Conference, 2010-08-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 29 Mar 2011 11:46
Last Modified: 21 Mar 2019 12:49
URI: https://ueaeprints.uea.ac.uk/id/eprint/27348
DOI:

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